Karim Rahman - Rooted in People, Driven by Purpose

Go with the flow and adapt as you need.

I think many can attest: much more difficult than it seems. Somehow, those words have become the foundation of how I work, lead, and grow.

My early experiences were rooted in biomedical engineering, with a focus on prosthetics and sport science. I worked on product testing and data collection, and presented research at an international biomechanics conference. It might be a different world, but what I value most remains the same: people.

Eventually, I stepped into field marketing and found work that truly energizes me. I’ve grown from Brand Ambassador to Senior Sales Expert to Regional Team Lead. Along the way, I’ve led sales teams, trained new talent, and coordinated activations across a wide variety of locations: grocery stores, tobacconists, train stations, corporate towers, farmers’ markets, and even international airports.

These roles helped me develop skills in logistics, vendor coordination, performance tracking, team development, and customer engagement. I’ve worked across several provinces, learning how to adjust campaigns based on location, audience, and goals.

Today, I lead regional teams across Alberta and Manitoba for two ongoing programs. I focus on empowering people, building structure with intention, and leading with empathy and integrity. I take pride in seeing people exceed their own expectations and in creating teams that support, inspire, and challenge one another to go further beyond.

Marketing is storytelling, sure. But at its core, it’s human connection.

What does it take to truly resonate with someone else?

That’s for you to discover.