Build the Relationship, Boost the Results

When you walk into a store for your shift, you are focusing on the product, the pitch, and the people walking by. But there’s one group that can either make your job much easier, or much harder. That’s the store staff... And it all depends on how you build your relationship with them.

Building rapport with the retailer isn’t just a “nice to have.” It’s one of the smartest moves you can make to help you crush your goals in the field.

Why it Matters

They control the environment

If they like you, they’ll help you out. They’ll give you redirections, help troubleshoot issues, or give you a heads-up when something’s off.

If they don’t? You’ll feel it, and so will your numbers.

They know the flow

Store staff know who shops there, what they ask about, and when traffic peaks. A quick conversation with a manager or staff member can give you insights you won’t otherwise get.

You're representing the brand (and yourself)

When you show up with respect, professionalism, and good vibes, you’re not just making your job easier, you’re making your whole team look good. Retailers remember that.

Tips from the Experts

1. Take a moment to understand the store team's flow. Every retailer operates a little differently. Match their energy, offer support where you can, and show them you’re there to be an asset, not just a guest. Bring professionalism, and strong customer service and make the full store experience better for customers. The more they see your effort, the stronger the relationship gets. - Brenden

2. Forget forced friendliness or scripted small talk. Just show up as yourself and treat store staff like people, not coworkers you have to win over. Be genuinely curious, appreciate them as they are, and connect through real conversation. When it feels like friendship, not a strategy, trust builds naturally. And when there’s trust, working together just clicks. - Karim

3. The route towards a long and lasting business relationship is when authenticity is infused as the key ingredient in every action, every word, and every gesture extended. - Mitch

   
   

4. Spend a few moments chatting with the staff about their job and what they enjoy outside of work. By tuning into their vibe and finding shared interests, you create a real connection that makes working together smoother and more natural. - Simon

   
   

5. Building a solid relationship with store staff starts with real conversation. Take time to ask how they’re doing, not just at work, but in life. When there’s downtime, offer a hand with their day-to-day tasks. It shows that you’re in it together, with mutual respect and genuine interest, and that kind of connection goes a long way. - Vuthdy

Don’t forget about the retailer team! They’re your behind-the-scenes boost, and when they’re on your side, everything clicks into place.

Stronger energy. Smoother activations. Better results.

So next time you step into the store, don’t just think sales, think relationships. The reps who build real connections don’t just hit targets, they make the whole experience better for everyone.