🌟 Behind the Scenes: Meet the Team Supporting You

Our Sales Experts are at the heart of everything we do — but behind the scenes, there’s a whole network of people working to make sure you feel supported, our programs run smoothly, and our clients see the impact of your hard work. This week, we want to give you a chance to hear directly from some of the leaders and coordinators who play an important role in your success.

🚀 Andre Manuel – Chief Strategy Officer

Hi everyone, I’m Andre. Over the past 20+ years, I’ve had the chance to work in the consumer packaged goods industry, both in large organizations and in start-up environments. Along the way, I’ve also taken part in private business and entrepreneurial projects, which has given me a broad perspective and made me a well-rounded leader here at BMI.

What I value most is people — taking the time to learn about you, your work, and how we can bring the most value together to our clients and the company. Strategy isn’t just about numbers on paper; it’s about understanding how people and businesses connect. That’s what excites me, and that’s what I aim to bring to our team.

🎯 Micheline Vaughan – Account Director

Hello team, I’m Micheline. With over 25 years of experience in integrated marketing and sales, I’ve had the privilege of working on both the client and agency sides, leading high-performing teams and driving growth for some incredible brands.

What makes me passionate about my role is building inclusive, results-driven environments where every person can thrive. I love blending strategic marketing insight with frontline sales expertise to deliver campaigns that don’t just look good on paper — but actually connect with audiences and drive measurable results. For me, it’s all about teamwork, impact, and making sure every effort counts.

🤝 Adam Valchuk – Account Manager

Hi everyone, I’m Adam. My career started on the ground level as a sales representative, and over the past 8 years I’ve had the chance to take on multiple management roles in retail. Today, I’m proud to serve as the Account Manager for two national programs.

What I’ve learned throughout my career is that success always comes back to people. I put a lot of focus on team building and creating meaningful connections — with my team, with customers, and with clients. To me, those relationships are what make all the difference, and they’re what I hope to bring forward every day in this role.

📣 Julia Downer – ROC Field Manager

Hi everyone, my name is Julia. I joined the BMI Management team in June 2025, bringing with me over 10 years of experience in the special events and promotions industry. I’ve always loved a good challenge, and I constantly push myself to grow into the best leader I can be.

For me, communication is everything. I believe that keeping open channels with my team is the best way to support you day to day, and I’m committed to making sure you feel heard and encouraged. I truly believe that teamwork makes the dream work — and I’m here to make sure you have the tools and guidance you need to succeed.

⚡ Vuthdy Tith – Quebec Field Manager

My name is Vuthdy, and I’ve spent over 20 years working in Sales, Support, and Service across multiple industries. Through those experiences, I’ve learned the power of combining hard work, creativity, and collaboration to achieve real results.

What drives me most is helping people grow — not just in their careers, but also in their personal lives. Building strong connections and watching others reach their potential is something I’m passionate about. My colleagues know me as someone who is supportive, quality-focused, and always striving for speed and excellence. My goal is to inspire and guide you so you can feel confident in what you do every day.

📊 Fabiha Nasim – Account Coordinator

Hello Team, my name is Fabiha, and I first joined Brand Momentum as a Sales Expert. Starting out in the field gave me a great understanding of the work our team does every day, and that experience helped me move into my current role as an Account Coordinator. Now I get to support key accounts, stay organized behind the scenes, and make sure both our clients and our team feel supported.

I really value growth and continuous learning, and I try to bring that mindset into everything I do. Outside of work, I’m a big fan of hockey —whether I’m on the ice or watching a game, I enjoy the energy, teamwork, and focus it requires, and I carry that same approach into my work.

👉 Together, these behind-the-scenes roles help keep everything running so you can shine in the field. Whether it’s strategy, coordination, leadership, or account management, this team is here to support you — because when you succeed, we all succeed 💪